Alex Both runs Renaissance Floors and installs the floors himself. 15+ years of hands-on work across Greater Sacramento & Northern California, on hardwood and engineered installation, refinishing, subfloor preparation, and the moisture testing that decides whether any of it lasts.
The guides on this site are written from what the jobs teach rather than from what ranks. That is why they say plainly when a material is wrong for a room, why the cost pages refuse to quote a number without measuring, and why the recurring theme is the subfloor — because most flooring failures are subfloor failures wearing a floor’s clothes.
- Experience
- 15+ years
- Licence
- CSLB C-15 #1060673
- Service area
- Northern California
More about the company on the about page, and the way we work on our process.
Writing
31 Articles
Everything in the flooring journal.
- 7 Signs It's Time to Replace Your Floors8 min
- Acclimating Hardwood in a Dry Mountain Climate9 min
- Caring for Wood Floors in a Vacation Home9 min
- Choosing Flooring for a Tahoe Vacation Rental7 min
- Do Hardwood Floors Really Work in Snow Country?7 min
- Engineered vs. Solid Hardwood at Altitude: Which Wins?10 min
- Engineered vs. Solid Hardwood: Which Is Right for You?8 min
- Flooring for Sierra Foothill Homes: The In-Between Climate5 min
- Flooring for South Lake Tahoe & Meyers Homes7 min
- Flooring for Tahoe's West Shore & Tahoe City Homes7 min
- Flooring for Truckee & North Tahoe Homes: A Local Guide7 min
- Hardwood vs. Luxury Vinyl Plank: How to Choose9 min
- How Long Does Hardwood Flooring Really Last?8 min
- How Much Does It Cost to Install Hardwood Floors?8 min
- How Much Does Luxury Vinyl Plank Cost to Install?8 min
- How to Care for Your Hardwood Floors9 min
- How to Choose Luxury Vinyl Plank: A Buyer's Guide9 min
- How to Choose the Right Flooring for Every Room9 min
- How to Prepare Your Home for a Flooring Installation9 min
- Laminate vs. Luxury Vinyl Plank: What's the Difference?8 min
- Protecting Wood Floors From Snow, Grit, and Ski Boots8 min
- Restoring Original Wood Floors in Gold Country Homes7 min
- The Best Flooring for a Lake Tahoe Cabin8 min
- The Best Flooring for California Homes8 min
- The Best Flooring for Dogs and Busy Households8 min
- The Best Flooring for High-Traffic Homes and Rentals8 min
- The Best Flooring for Kitchens10 min
- The Best Wood Species for Mountain Homes9 min
- Tile vs. Luxury Vinyl for Bathrooms9 min
- When to Refinish vs. Replace Your Hardwood Floors9 min
- Wide-Plank White Oak: The Heart of the Mountain-Modern Look9 min
Ready for Floors You'll Love?
Free estimates throughout Greater Sacramento & Northern California.