Alex Both runs Renaissance Floors and installs the floors himself. 15+ years of hands-on work across Greater Sacramento & Northern California, on hardwood and engineered installation, refinishing, subfloor preparation, and the moisture testing that decides whether any of it lasts.
The guides on this site are written from what the jobs teach rather than from what ranks. That is why they say plainly when a material is wrong for a room, why the cost pages refuse to quote a number without measuring, and why the recurring theme is the subfloor — because most flooring failures are subfloor failures wearing a floor’s clothes.
- Experience
- 15+ years
- Licence
- CSLB C-15 #1060673
- Service area
- Northern California
More about the company on the about page, and the way we work on our process.
Writing
29 Articles
Everything in the flooring journal.
- 7 Signs It's Time to Replace Your Floors3 min
- Acclimating Hardwood in a Dry Mountain Climate4 min
- Caring for Wood Floors in a Vacation Home4 min
- Choosing Flooring for a Tahoe Vacation Rental3 min
- Do Hardwood Floors Really Work in Snow Country?3 min
- Engineered vs. Solid Hardwood at Altitude: Which Wins?4 min
- Engineered vs. Solid Hardwood: Which Is Right for You?2 min
- Flooring for South Lake Tahoe & Meyers Homes3 min
- Flooring for Tahoe's West Shore & Tahoe City Homes3 min
- Flooring for Truckee & North Tahoe Homes: A Local Guide4 min
- Hardwood vs. Luxury Vinyl Plank: How to Choose2 min
- How Long Does Hardwood Flooring Really Last?2 min
- How Much Does It Cost to Install Hardwood Floors?2 min
- How Much Does Luxury Vinyl Plank Cost to Install?3 min
- How to Care for Your Hardwood Floors3 min
- How to Choose Luxury Vinyl Plank: A Buyer's Guide3 min
- How to Choose the Right Flooring for Every Room3 min
- How to Prepare Your Home for a Flooring Installation3 min
- Laminate vs. Luxury Vinyl Plank: What's the Difference?3 min
- Protecting Wood Floors From Snow, Grit, and Ski Boots3 min
- The Best Flooring for a Lake Tahoe Cabin3 min
- The Best Flooring for California Homes3 min
- The Best Flooring for Dogs and Busy Households2 min
- The Best Flooring for High-Traffic Homes and Rentals3 min
- The Best Flooring for Kitchens3 min
- The Best Wood Species for Mountain Homes4 min
- Tile vs. Luxury Vinyl for Bathrooms3 min
- When to Refinish vs. Replace Your Hardwood Floors3 min
- Wide-Plank White Oak: The Heart of the Mountain-Modern Look3 min
Ready for Floors You'll Love?
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